Content marketing is a type of indirect marketing that uses the way people search for and share information on the internet.
It involves creating online material, usually written, visual, or video, related to your brand.
Content marketing is not difficult to sell.
You never say, “Buy this!” When using content marketing.
Instead, it creates interest and awareness of your brand by sharing valuable information for your customers.
It is search engine friendly too, which helps customers find you online.
In the online world, content marketing can stimulate interest in your brand, advertise your business, and develop relationships with existing or potential customers.
Today, we’re going to share with you the most 6 effective types of content marketing, which guarantees significant growth in your business.
Video has become a powerful content marketing tool.
After all, it gives a vast amount of information in a short amount of time compared to blogs and texts.
That’s the reason why it plays a significant role in the success of brands’ marketing efforts nowadays.
In 2019, video accounted for 80% of all internet traffic (WOW!).
And videos on Facebook are displayed for about 100 million people every day.
So if you are in the e-commerce business and want to invest in content marketing, videos are something you should consider.
There are several techniques to utilize videos.
Adding it to your product page can help your customers to get a more reliable idea of what they’re purchasing.
And 95% of daily users find videos helpful when purchasing online.
The video is also a great way to create an emotional bond with your customers by using storytelling on your brand, products, and clients.
Another interesting statistic is that videos grow 70% year after year.
That is an invaluable opportunity to attract new people with tutorials and step-by-step instructions on how to use or assemble your products.
Here is a complete guide for video marketing.
By combining the eye-catching side of visuals with the informative nature of texts, infographics became one of the most productive and valuable types of content marketing.
It is easily accessible and straightforward to read.
Infographics compile helpful information and present those clearly and visually.
That helps to quickly assimilate vast amounts of data with little effort and in a bit of time.
Every one of these makes infographics the most sharable type of content on social media.
Infographics have many advantages, such as quickly catching your targeted audience’s consideration.
It allows you to make your content go viral. And since they’re embeddable, you can get several backlinks to your site.
You can also utilize infographics to repurpose other kinds of content, such as:
- Shorter content that is more likely to get shared.
To understand more about the importance of Infographics, take a look at 12 Reasons Why Infographics Still Matter in SEO.
It’s impossible to talk about content types without mentioning blogs.
Blogs are an essential part of content marketing, because it gives you the freedom and flexibility to go any direction you like, while also enhancing SEO.
You can create a blog post about launching a new product line, posts explaining your operations, or even content that discusses your most essential successes (the range for creativity is enormous).
No matter which path you choose.
Blog posts will help prove your digital presence and make your brand more discoverable online.
All while letting you share your most engaging ideas with your audience.
What’s more, when you create steady blog content, you give yourself a more significant opportunity for linking to articles in which visitors contribute. And creating a path from off-site content to content on the site.
That helps bring new visitors to your website so that you can share valuable content with them and engage them more.
If you want to convert those site visitors into leads, ensure to include gated content inside your blogs by way of in-text and bottom blog CTAs.
Produce pillar posts to take your blog a step further.
Pillar posts will be the main content of your blog; allows you to delve into a particular topic and provide you with a relevant part to link in your guest content, using precise keywords.
These posts will not only increase the traffic to your core posts, but it also helps them to rank higher on the search engines.
For more information about blogs and their benefits, you can read Are Blogs Dead? No Way. Here’s Why.
4) Email Marketing:
Humble email. In the era of Google-Hangouts, Slack, and a million other ways to stay in touch, is email related?
At all. According to a study from Adobe, white-collar workers spend an average of 3.1 hours a day in their inboxes.
That is a fabulous time to take advantage of; however, you need to ensure that email marketing is advantageous and valuable to your subscribers.
Drip campaigns and Newsletters are the two main elements of a sufficient email plan.
Newsletters should be used to share content with your subscribers consistently.
This tactic will improve your content distribution efforts.
Additionally, it gives ongoing care to your subscribers, and keep your business in their minds.
Drip campaigns, on the other side, are a way to send personalized emails based on where the potential customers are on their purchase journey.
It is a great way to make your points clear:
You know what your customers need.
You are a resource to them.
They are the core of your interest.
When compiling email newsletters and dotting campaigns, make sure that you use valuable, high-quality content as your driving force behind them.
Once you get this content, email marketing takes some time in advance, and the best results can be automated.
Additionally, a powerful email campaign generates some of the highest Return On Investment (ROI) that you will find in marketing.
To learn more about writing a good email for your customers, read How to Write Email to Get a Better Response Rate.
5) Case study:
A case study is a comprehensive report on the experience of a particular person or group.
It usually includes research and documentation of change over time.
But case studies do not have to be dry and technical, often conversational and inspirational.
Using a content marketing case study allows you to highlight your customer’s
experience in your business and in-depth exploration of how your products or services answer queries.
Here is some information on how to How to write a perfect case study that attracts high paying customers.
Where to use case studies:
- Web pages.
- Guest posts.
- Blog posts.
- Free downloads.
- Social media.
And last but not least, you can offer paid or free e-books online.
These are just like standard books but in a digital copy.
The approach most people use is to create a shorter portion of digital content like an e-book.
Then they can abandon them to gather potential customers or sell them to earn a profit.
They are easier to make than a physical book.
And there are much lower costs due to a lack of physical manufacture and fully digital connectivity.
Depending on your business, an e-book might be a great way to start providing content to your audience that you can later convert to higher sales.
Content marketing is a precious opportunity to increase awareness about your brand and to enhance engagement.
Start using these types and get noticeable prosperity for your business.
Additionally, if you are facing some problems on how to choose a content marketing expert for your business; read our blog on Content Marketing Specialist: How To Spot The Right One For You.