Have ever wondered about the meaning of Blogging For SEO!
Or Did ask yourself about the impact of SEO in blogging and vice versa?!
Do you want to know about SEO Blogging and Its Methods?!
Don’t worry; we’re here to answer all your questions and help you to write the best blogs that will rank high in the SERPs (Search Engine Result Pages), so you can make your dream come true!
As a beginning, let’s get to know some critical concepts about Blogging & SEO:
What Is A Blog?
A blog (abbreviation “weblog”) is a media site or online magazine that displays information in the reverse chronological order, and the latest posts appear first.
Moreover, It is a place where a writer or even a combination of writers share their opinions on a specific topic.
Additionally, the blog can be a web page, or a part of your websites, where you write informational and important texts that attract your audience and help them.
By the way, there is a big difference between articles and blogs!
Nowadays, Blogs are considered as an important factor for SEO.
By now, you’re reading one of ours blogs!
What Is Blogging For SEO?
Blogging For SEO is a practice of developing the blog structure, blog content, and SEO requirements for search engines in Content Writing.
Typical tasks associated with blogging for SEO include:
- Optimizing the content for SEO (Content Writing For SEO).
- Optimizing the blog page according to the SEO standard recommendations.
- Improving internal linking, and increasing loading speed.
What Is The Main Purpose To Use Blogging For SEO?
It does not matter whether you have an online store, personal website, or something else.
If you have any website, you need blogging for SEO, at least occasionally.
Besides being very enjoyable, blogging is the best thing you can do to SEO (Updated and Fresh Content for Google, More Keywords, More Traffic), and your blog can be a valuable marketing tool as well.
Providing regular content should be an element of every sustainable SEO strategy.
So, if you use blogging for SEO regularly, Google will see your site active.
Additionally, blogging for SEO allows you to rank new keywords and keep the keywords that are already found.
Besides, your blog also provides an additional opportunity to target your audience’s intent.
Now, after we got to know the essence of blogging for SEO, let’s dig into the best practices for SEO blogging:
1) Blogging For SEO & Keywords:
Your content must be found before you can have any effect.
No matter how smart it is, search engine algorithms cannot recognize the best sound in a portion of your writing.
Still, if there are keywords, you will have the opportunity of being heard!
Discover and test the best keyword for your business:
Keyword search is the process of searching and analyzing the actual search terms that people use to find your business.
The insights you can get from search can help enrich your content strategy and a broader marketing strategy.
Study competition for keywords:
A competing keyword analysis is one of the most efficient ways to compete in a crowded space and get a definitive advantage over other companies in your field.
Here are some competitor keyword research tools and methods that you can use to find competitor keywords:
Target 1 or 2 keywords for each blog with their synonymous.
Use the keywords efficiently:
While there are many places where you can put your keywords to SEO, we recommend placing your keywords in these locations in addition to your main content:
– File names.
– Alt text.
– Title tag.
– Meta Descriptions.
Note: Try to place your keywords in the beginning of your titles!
Add similar keywords:
A similar keyword is a term or phrase closely related to your keyword.
It is associated with an indication, synonym, or variation of your keyword.
Related & similar keywords are useful for the following reasons:
- When used on a webpage, it further explains the web page’s content so that search engines can better understand and rank the page.
- It helps marketers determine the forms of phrases researchers may use to find content related to some topics.
- Using variation of keywords helps in PPC (Pay-Per-Click).
- They help marketers and publishers discover other topics to write about on their websites.
- Related keywords inspire other blog posts.
Identifying similar keywords helps attract search engines, create editorial calendars, and perform better in search engine marketing.
2) Blogging For SEO & Title Tags:
- Write your title for humans’ intent:
The intention of the visitor is also an essential factor.
What are your customers searching for?
Do you write your title for a commercial keyword or an informational word?
- Keep your titles short and straightforward:
If the title tags are too long, Google will make them shorter and add […] at the end.
(This process is called truncation).
- Make your title attractive to improve your Click-Through-Rate (CTR):
The primary thing possible readers see about your article when searching for a keyword on Google is your title tag.
If this title tag doesn’t convince them to click, Google will notice it and will be considered as a bad signal.
But, If more users click on your address, Google will see this as a good signal and reward your site with better sites.
- Make your article and title look new:
(10 best practices for _______ in 2020).
It’s always a great idea to keep updating your articles if you have a continually changing or evolving topic.
3) Blogging For SEO & Writing Tips:
The main writing tips for useful blog posts:
Above all, your blog post should be a good part of website!
To make sure that you are on the right way, follow these “rules” when blogging for SEO.
Think before you write!
Be careful about your message.
Try tot think about the central questions you want to answer and the purpose of your article.
Think about the user’s intent:
Informational: Searching for information. Example: What is the best type of watches?
Local searches: The searcher wants to find something locally, such as a nearby doctor, coffee shop, bar, or music venue.
Navigational: Searching for a specific website. Example: Facebook.
Transactional: Searching to buy something. Case: deals on iPhone 11 pro.
Comparison: The searcher wants to compare services or products and find the best one for their needs.
Avoid the formal style and write as you are talking with yourself.
So, the reader will feel comfortable, and you will encourage him to read more!
Use short paragraphs:
Short paragraphs are more comfortable to read than large ones.
Each paragraph should have an idea.
Titles organize the whole page, so use it.
It is crucial not only for readers, but for SEO as well.
Headings also help Google understand the long posts, so it is considered as a ranking factor.
If you want users to find their way through your blog, you must use sub-headings to lead people and help them navigate your page and explain the structure of your articles.
Note: Don’t forget to use keywords in Headings.
Improve the length of your article:
Make sure your articles contain at least 500 words. (Google loves long pieces).
Use bulleted lists.
Be specific in your words.
Create vital information to stand out.
Feel free to use numbered menus too.
Use sans-serif font for better reading:
Sans-serif fonts like Arial, Helvetica, etc., are easier to read on digital screens than serif fonts like Times New Roman, Georgia, etc.
Give value to your readers and use the suitable writing style.
Write in your audience language and solve their problems.
4) Blogging For SEO & Images:
Keep in mind that your audience wants information as quickly as possible.
They don’t want to struggle in reading your content.
They want to get it quickly and efficiently to check if it will be valuable to them.
Just because pictures are essential does not mean that your words are not.
So, you do not have a blog post full of pictures only.
An image is a supportive tool that can transfer your content from a good to an exciting one.
Best practices for including images in blogging SEO:
When a block of text is presented to them, the first thing they will do is tring to find another source.
Even if your text wall is not as long as the content of others;
If reading is so difficult, they will not bother themselves.
Therefore, you can use the images to separate the points and facilitate the understanding of the text.
Create your images:
This way, your visitors will know instantly that your blog is unique!
Use clear images.
The images you use on your blog are a visual aid for the point you are trying to cross.
Sometimes, to make your business more reliable, it is useful to combine screenshots.
Don’t forget about SEO tactics:
Your blog images are another great tool to add to your SEO arsenal. (Use the alt tag).
Include people pictures:
As humans, we generally tend to see faces.
But the faces should look real and be attached to the post.
Optimize large images:
The problem with using images on your blog is that it has a large file size.
The large file size means they will slow down your website.
To avoid slowing down your website, optimize your images to keep the visual image quality high, but the file size is small.
5) Blogging For SEO & Links:
Internal links help in marketing your blog posts.
When someone finishes reading your content, you should give him/her the next step.
If you’ve linked to 4 or 5 previous blog posts, you’re giving the reader something to do next, which is beneficial to you, since they will keep reading your content and stay more on your site.
So, you continue to build the trust that leads to more sales and traffic.
Again, blog readers value internal links as long as they are not overrated.
Because readers show a preference for internal linking, search engines do that too.
By linking from a trusted post on your blog to another related post, you indicate that both positions are essential.
Internal links can also increase your site traffic and time.
The backlink is simply a link from one site to another.
It’s a ranking signal because when a website links to another site, the search engines will consider the content better.
High-quality backlinks can help increase your site’s ranking position and visibility in search engine results.
There are two main types of backlinks:
The No-Follow links:
Telling search engines to overlook the link.
They don’t pass any value from one location to another.
So, it is usually not helpful in improving search rankings or visibility.
These are the kind of backlink that everyone wants which can improve your site ranking.
How to get Backlinks?
- Research your competitors (from where they got backlinks), and contact these sites to take the opportunity of getting backlinks too.
- Meet the influencers in your field and send them a link, and they will no doubt link to your site again.
- Add links to your website on your social media profiles.
- Search Google for a well-ranked post, then optimize and expand it.
- Create list posts, “how to do,” “why” posts, graphs, or posts with embedded videos. Usually, these layouts get more backlinks than standard posts.
- Write guest posts on blogs and other websites.
- Contact influencers in your field and tell them about an article on your site that they might want to link to.
- Write the complete guides. These are very long posts carrying thousands of words and reaching every corner of the topic.
6) Blogging For SEO & URL:
Your website URL works as your website.
It is the most direct way for someone to visit a page on your website.
If you are not familiar with the term, then the URL is the thing that begins with www. or HTTP.
Tips for creating a good URL structure:
- Use your keyword:
For every page on your website, you must bear in mind a targeted keyword that you want to rank on search engines.
- Keep it short and simple:
Useful URLs are short and precise.
Ensure that you do not fill your URLs with any unnecessary words or letters, and avoid keyword stuffing.
- Always edit the URL of a page so that it is relevant:
A remarkable number of websites will still use automatically generated URLs that look like a line of nonsense.
- Use canonical tags when needed:
This part is more technical but still relevant. You do not want Google to register different versions of the same page on your website as premium pages.
- Use hyphens to separate words:
You can’t include spaces in a URL, so SEO best practices are to use hyphens to separate words.
- Remove stop words:
URLs should be short and straightforward, which means you never need things like pronouns and articles.
7) Blogging For SEO & Meta Description:
A Meta Description is a 160-character snippet, and an HTML meta tag, which summarizes the page’s content and appears below the page’s title and URL on SERPs.
But the question is:
How to write a desirable meta description to ensure increasing my CTR in organic search?
- Put the most critical information first:
Every metafile description needs to get the thread and benefit quickly from your page.
- Put all the content in terms of benefits to the user.
- Edit it two or three times.
NOW, after you get acquainted with the essence of blogging for SEO & Traffic, and explored the most critical methods used to produce blogs that worth reading;
By the way, if you have good traffic on your website with following some standard requirements, you can start earning money from Google Adsense.
What are you waiting for?
Go ahead and start blogging for SEO & Traffic to achieve your distinguished success!