From a marketing perspective, there is a responsibility to assist clients in creating high-quality leads.
So, they can produce a strong ROI (Return On Investment) for their marketing programs.
That can happen in many ways.
It is often the mixture of activities from inbound and outbound marketing insights that produce the best results.
Developing a marketing strategy to maximize your profits requires a sufficient understanding of the Inbound and Outbound marketing topics.
In this blog, we are glad to introduce you both Inbound and Outbound Marketing with some examples for each one.
So, What Is Inbound Marketing?
Inbound marketing is providing solutions and opportunities that have a positive impact on your audience.
In other words, inbound marketing is the promotion of your business with different types of featured content.
These include blogs, SEO, social media optimizations, videos, infographics, newsletters, podcasts, and eBooks.
The concept of inbound marketing is to produce and give relevant and valuable content that the clients need.
The helpful content attracts guests toward your site, guides them to your brand, and turns them into loyal followers.
So how do you do that?
The inbound marketing strategy can include many different channels and types of content.
In addition, the inbound strategy aims to bring potential customers and clients to your website.
But inbound marketing is only one part of a more significant movement in the business world.
In other words, it is not enough to attract people to your website.
You should continue to help, support, and empower them well after becoming customers.
This is how your business grows:
For more information, read 6 Types Of Content Marketing You Should Use to Grow Your Business.
What Is Outbound Marketing?
On the other hand, Outbound marketing begins with some basic knowledge of the target audience.
It involves conventional methods, such as direct mail, cold calling, radio ads, television ads, trade shows, and telemarketing.
Outbound marketing is also usually called interruption marketing.
This term is popular for anyone who has had dinner interrupted by an unwanted telemarketing call.
It builds programs to educate these potential customers about your products and services in a meaningful way.
Outbound marketing usually uses traditional marketing methods.
Now, let’s see some examples of inbound marketing:
1) Web-Based Seminars (Webinars):
The webinar (shorten of “Web-based seminar”) is a presentation, lecture, workshop or seminar.
The webinar is transmitted over the web using video conferencing software.
A vital feature of the webinar is its interactive elements.
In addition, it provides the ability of the viewer to present, receive, and discuss information in real-time.
With the webinar, participants can share audio, documents, and applications.
This is useful when the webinar host gives a lecture or informational session.
While the presenter is speaking, they can share desktop applications and documents.
Today, many webinar services offer live streaming options or the ability to record your webinar and post to YouTube and other video services later.
An e-book, also known as an e-book or e-book, is a book publication provided in digital format.
The E-book consists of text, images, or both, that can be read on the flat screen of computers or other electronic devices.
Although sometimes defined as “electronic version of a printed book,” some e-books exist without a printed equivalent.
E-books can be read on dedicated e-readers, but also on any computer that has a controllable display, including desktops, laptops, tablets, and smartphones.
3) Search Engine Optimization (SEO):
(SEO) is the process of growing the quantity and quality of site traffic.
SEO increases the visibility of a website or web page for web search engine users.
Search Engine Optimization refers to improving unpaid results (known as “natural” or “organic” results) and excluding direct visits and purchase of paid sites.
Besides, it may target different types of searches, including:
Image search, video search, academic research, news search, and vertical industry-specific search engines.
Another tactic for SEO is to promote a site to increase the number of backlinks or inbound links.
By May 2015, mobile search had exceeded desktop searches.
A blog (shorten of “weblog”) is a discussion or informational website on the World Wide Web.
It consists of separate and often informal text entries similar to notes (posts).
Besides, posts are typically performed in reverse chronological order.
Till 2009, blogs were regularly the work of one person, sometimes from a small group, often covering one topic or topic.
In 2010, “Multiple Author Blogs” (MABs) appeared, featuring multi-author writing and sometimes professionally edited.
MABs from newspapers, other media, universities, and similar institutions represent an increasing amount of blogging traffic.
The emergence of Twitter and other microblogging systems helps to integrate MABs and single-author blogs into news media.
5) Pay-Per-Click (PPC) Ads:
Through paying to advertise on search engines like Google, Bing, and Yahoo, your message can be seen by potential customers.
Pay-per-click (PPC) ads appear alongside and above free organic search results.
PPC ads use a targeted ad copy to entice potential customers to click on a high-value offer related to a search term.
PPC ads also take the form of a banner ad on many websites and can be found on social channels like LinkedIn.
You can usually consider PPC as inbound marketing since it brings customers to your website.
What are the examples of outbound marketing:
1) Email Marketing:
Email marketing often uses already in the database or leads from a list.
By creating emails to promote content sectors, events, new product launches, etc.
Additionally, you can create additional hype and demand for your company.
Email marketing attracts potential customers to your website, blog, social channels, events, and webinars.
2) Event Marketing:
Event marketing is an excellent way to:
Generate leads, create lasting relationships, and interact with existing customers to increase sales.
Events usually take the form of conferences, webinars, trade shows, or seminars.
Additionally, it provides the opportunity to meet potential customers face to face and make a lasting impression.
This helps you nurture relationships and, most importantly, when your potential customer is ready to make the purchase decision.
3) Inside Sales:
An essential part of success in lead generation efforts is the ability to convert marketing leads to the sales pipeline.
The in-house sales team can help you with this.
Inside sales take leads from marketing, contact, and qualify them.
Then hand them over to a more experienced account manager or sales representative.
Teams are often part of the marketing job because, without their help, marketing clients can dry out.
You don’t want the excellent leads that worked hard to generate neglected seating in the dark.
Finally, some outbound strategies take a lot of time and effort and may not yield any leads.
Still the inbound strategy & content marketing allows you to engage an audience of people that you easily qualify as a potential customer.