Writing For Facebook is an attractive title, right?

But before we start, you should know that Facebook now has over 2.5 billion monthly active users.


As small business owners and brand managers, there is a perfect opportunity for you to reach people and communicate with them via Facebook (Writing For FAcebook).

Most brands typically have one of two aims when writing posts for Facebook: Engagement or Conversions.


Both metrics are important, but depending on what your goals are, one is usually more important.

Great! So, where should you start? Is there a specific approach to follow?

Do not worry, I am here to help!

But first, let us answer this important question:

When Do You Want Conversions?

Actually, you will be in need for them when you want someone to take a specific action after seeing your Facebook post.

You may want people to subscribe your newsletter, join the membership society, visit your site or buy a particular product.

Facebook engagement

So, all good posts on Facebook will indeed have somethings in common.

However, if you want your posts to have a significant conversion rate, you’ll need to use a different strategy than the one you would use to reach a high engagement rate:

1) Targeting:

Facebook is known for its ad-targeting abilities, but there are several ways to target your organic Facebook posts.

First of all, pay attention to the demographics of your Facebook audience.

Writing Facebook

Don’t consider your Facebook followers to be the same people following you on LinkedIn, Twitter, Snapchat, Tic Tok, or any other social media platform.

For example, what is the largest age group?

Are they predominantly male, female, or non-bisexual?

Where do most of your fans live?

What are their interests?

Customize your posts for these ideas:

Facebook Info
  1. Gender: if your Facebook audience is mostly female or male.
  2. Timing: it is another important factor. “When is your audience online?”

But this can also vary depending on your targeted location, your audience, and your purpose.

If your audience is primarily located in a specific time zone, you will need to adjust accordingly.

Make sure to use Facebook Analytics to confirm peak times of your page traffic.

2) Striking Visuals:

Writing posts for Facebook without being creative is like having a store without a display screen.

Nothing can prevent people on their tracks (or restrict their fingers from scrolling) like a catchy picture.

Keep in mind that every Facebook post competes with anything else in someone’s feed.

Facebook Visuals

And it barely takes 3 seconds for their eyes to select what to settle for.

So, make sure your site is eye-catching and valuable.

Whether you’re using still photos, GIFs, or videos, you should consider a few things before picking Facebook visuals:

  • Get The Best Specifications:

Check Facebook specs to make sure you implement high-quality pictures.

Low-resolution pictures will badly affect your work, and no one would like to click on them.

  • Text Limit:

According to Facebook, photos containing more than 20% of the text have resulted in reduced delivery.

So, make sure to Use check Facebook picture text before posting an image with text.

  • Avoid Stock Photos:

If you can hire a photographer or a painter, do so.

It’s easy to scroll through stored images and possibly too general for your brand.

  • High Contrast:

Contrasting colors will make your photos pop, even in low light or black and white conditions.

The color wheel can help you make the right decisions in this area.

  • Take Advantage Of Mobile Devices:

In 2020, over 98% of active user accounts accessed the social network through mobile devices.

Experiment your pictures on a mobile device before publishing to ensure that your text is readable and clear.

SMM Content

Analyze the vertical video experience to maximize your mobile impact.

3) Call To Action:

The most critical component of a high-conversion Facebook post is a call to action, also known as a CTA.

Facebook Writing

At this stage, Ask yourself what do you want people to do when they see your post, and If you are not sure, no one else will be.

Whether you’re looking for website visits, sales, or even interactivity, you won’t get it if you don’t seek it.

Active actions, such as subscribing, downloading, booking, and clicking, enable you to invest Facebook users after viewing your post.

But these actions are also standard these days, so don’t be afraid to spice it up a little.

Using sentences that make your reader feel that time is running out can also help, For example, “A few places remain. Book your experience today.”

And what if the experience is free!!, this may be worth noting as well.

But pay attention, large numbers of CTAs can be stressful, one of them per post is generally a good rule to stick to.

4) Irresistible Incentive:

The call to action is just as good as its incentive.

If you can’t give someone a good reason to visit your website, download your app, or subscribe to your newsletter, you shouldn’t ask.

Motivation can mean a few things:

It May include membership benefits in your rewards program.

It might be an opportunity to learn more about the great features of the product you launched.

The travel company may want to highlight attractions in the top destinations.

Showing a little sun and sand during winter can go a long way toward wandering inspiration.

A good marketer should be in touch with what his fans and customers want, so your incentive should fit their needs and desires as much as possible.

Not sure where to start?

Then, Look at previous posts that reached the best results.

Determine your audience’s insights and explore your clients’ interests.

Good humor for a blog post will make your viewers want to know more. But do not overdo it.

Clickbait, while sometimes irresistible, can appear to be strange and misleading.

Writing for Facebook: How does it Go?

Provide Valuable Information:

Give them enough to lure them into taking action.

That is because your goal on Facebook (and other social networks) is often directing people to your website.

Achieving this goal requires giving readers a reason to click on the link.

So please don’t give them all the information in your post, because they will no longer need to click on your link.

Learn About Your Content Style:

Putting your tent on social media can be a challenge.

If someone comes to you to do business, you don’t jump straight to the conversation or chat.

You make a little talk about friends and family, and you may remember something related to your topic, and get to know each other a little.

The content style is essential when you learn how to write useful posts on Facebook.

For example, if you are a mortgage broker, it will look like a broken record that talks about interest rates throughout the day.

When crafting posts, think about the local and the industry. Examples of posts can include:

  • Upcoming events in the region (including virtual events).
  • Great weekend sales or local deals.
  • Photos of the events you attend.
  • Blog posts on how to save money.

Ask Facebook Users To Spark Discussion:

One effective way to get people to talk about your product or any other service you offer is to ask other Facebook users questions.

For example, if you are promoting your gym services, you can include a question like, “What is your favorite music to work with?”

This question can spark a discussion and attract more users to like and share your post.

The Post On Facebook Should Be Short, So It Never Exceeds 40 Characters:

This length posts tend to receive a higher comments rate.

Forty characters or less receive the most interaction on average (it also happens that these short posts are the least frequent types of jobs on Facebook).

Forty characters do not seem that much. What kind of message can you put in your post within few words?

Keep in mind that you’ll also use the link title and description text to get readers to click, comment, and interact.

The 40-character introduction is a joke, supplemented by the text in the link itself.

Keep Facebook Posts Helpful And Relevant:

Consider using a part of the latest news directly related to your product or service to encourage discussion.

For example, if you sell sports equipment, link to an external news source that recently showed a story about the benefits of exercises or a well-known celebrity who was photographed playing sports.

The Facebook Post Is A Part Of A Consistent Sharing Strategy:

Some curious statistics (over 70% of pages have a 30% or more decrease in organic reach) and some best practices from a handful of successful pages:

Target the audience with a strong passion.

Post excellent content (at least very good for their target audience).

Post very consistently (at least once a day, often more).

Get a lot of posts (thanks to the three points above), and jobs are what provide the highest level of “viral” visibility of the page’s content.

Let’s say you have an enthusiastic audience for your page (that’s why they became fans, right?).

What is the third principal element?

For sure, it is Consistency.

Successful pages are published at least once a day, which creates an expectation amongst its fans with consistent and high-quality content.

There are several ways to stay on time with your Facebook posts; Set up a content calendar or sign up for a free schedule. Then start filling in the queue with high-quality content.

Write Facebook Posts By A Specific Time Of Year:

Writing Posts In Facebook

Another way to express more likes and comments is to write a Facebook post that carries information about a special holiday or event, such as Christmas or Halloween.

This can also be useful if you have a specific promotion during this time of year.

Add information about why your service or product was particularly useful during a certain period of the year.

So, if you are running a cleaning activity, note the importance of having clean, dry clothes at New Year’s Eve party.

Include Hashtags In Your Posts:

Facebook now allows users to embed hashtags in their posts, and you’ll be able to increase awareness of your brand or campaign with this powerful promotional feature.

Writing For Facebook

Use a tag that includes a popular search term to improve the visibility of your Facebook post, and put determined tags in a particular promotion or sale you’d like to increase awareness of.

If you use the hashtags effectively, you may be able to increase the number of people reading your post, as it will appear in search results for people searching for a specific keyword or phrase.

Participate In A Competition To Promote Products And Aervices:

One great way to spark likes and discussions is to use the Facebook post to promote competition or giveaway.

Perhaps you can take a caption quiz where users will need a caption of a funny picture.

Or you can post a simple question about your work and an award to the user who guesses the correct answer.

To reduce costs, you can only give a small but unique cash prize, like a shirt or a cup with your business logo printed on top.

A limited-edition item like this can see more contest posts and help promote your website’s services or merchandise in a fun and engaging way.


The Facebook algorithm will reduce any pages that post new or misleading data.

 Posting polls and asking questions are exceptional tactics, but there is a difference between writing clickable content and writing a click.

If you try to get people bribed or bribed to click, like, share, reply, or vote for your posts, your reach will suffer.

Instead, focus on creating engaging, emotional, and valuable value for your audience.

Learn From Your Mistakes:

Every expert knows that experimentation guides to knowledge.

Every moment in writing posts for Facebook, teaches you more about your audience.

Their habits, love, and harassment will appear in the Page Insights dashboard.

To take advantage of these metrics, regularly check the reach and engagement of your posts, and adjust plans accordingly.

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